Wednesday, August 01, 2007

The Tipping Point


I'll start blog about few book I've read so I'll be able to keep some reference for where did I get some of my odd ideas. You may call it my recommendation list.

First would be The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwel who's other book Blink I also read and liked. The only reason I'll start with this book is that its most relevant for my latest career change. I.e. The Tipping Point is a lot about social networks and what effects do they have on the Life, Universe, and Everything. If anyone would ask me what business impact do social networks have and why should anyone invest money in it, I would first point him to this book.
The most relevant aspects of the book to on line social networks are:

  • "The Law of the Few" where he describes the three types of people (connectors, mavens, and salesmen).
  • "Law of Context" where he talks about the environment in which a message spreads.
Locating the connectors, mavens, and salesmen in groups, and understanding the spread of messages is extremely valuable. Providing one has some information about the network and can extract information out of it, you may have a potential gold mine.

1 comments:

Ed Dodds August 1, 2007 at 9:54 AM  

Eishay:

I don't know if you are an audio book guy but the summary offerings at store.audiotech.com tend to look at these kinds of trendstrat books, fwiw. Please delete this if it's too spammy.

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