I'll start blog about few book I've read so I'll be able to keep some reference for where did I get some of my odd ideas. You may call it my recommendation list.
First would be The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwel who's other book Blink I also read and liked. The only reason I'll start with this book is that its most relevant for my latest career change. I.e. The Tipping Point is a lot about social networks and what effects do they have on the Life, Universe, and Everything. If anyone would ask me what business impact do social networks have and why should anyone invest money in it, I would first point him to this book.
The most relevant aspects of the book to on line social networks are:
- "The Law of the Few" where he describes the three types of people (connectors, mavens, and salesmen).
- "Law of Context" where he talks about the environment in which a message spreads.