Wednesday, January 06, 2010

Outbrain's Password Recovery Mail

I forgot my Outbrain password and got this nice recovery email in return:
From: Outbrain CEO <****>
Hi eishay,

Click on the following link to reset your password:****
You will be prompted to choose a new password for your account.

Feel free to drop me a note with any questions you have.

Yaron Galai,
outbrain CEO
First time I notice a "system" email coming from a human that you can actually reply to, nevertheless the CTO of the company. Its an interesting concept, especially since I'm not a paying costumer. Yaron explained their take on it in this tweet:
@eishay Cool!... we have a rule here @Outbrain - all system emails must go out from an email of a human being. I hate all the info@ BS...

I found the approach very appealing, but can it scale? What is the max # of users it can support?
I assume its about the type of uses as well.

Creative Commons License This work by Eishay Smith is licensed under a Creative Commons Attribution 3.0 Unported License.